New Democrat Network Archive

New Democrat Network

NDN PAC

This website contains the archive of the material of the New Democrat Network, a political action committee from 1996 - 2002 and a non federal political committee from 2003 - 2006. It also contains information from NDN PAC, which was a federal political action committee from 2003 - 2006. You can visit the New Democrat Network's successor organization, NDN at www.ndn.org, NDN's think tank for politics, New Politics Institute at www.newpolitics.net and NDN's Blog at www.ndnblog.org.

New Democrat Network

In 2003 and 2004, the New Democrat Network produced cutting edge media campaigns to rebuild and strengthen the Democratic brand in tough places across the country, including Alaska, Arizona, Colorado, Florida, Kentucky, Michigan, Nevada, New Mexico, Ohio, Oklahoma, Pennsylvania, and Wisconsin. These campaigns focused on how the Democratic agenda would Restore the Promise of America.

By setting up a compelling contrast to the reckless leadership of the Republicans in both English and Spanish, these TV, radio, and Internet ads generated concrete gains in support for the Democratic agenda. The National Journal's Hotline described the campaigns as "the first serious attempt we've seen any Dem group make in trying to revive the Dem 'brand' in non-Dem places," and in January 2005 the campaigns won four prestigious "Pollie" awards for excellence in political communications from the American Association of Political Consultants. Below are a sample of these ads.

Hispanic Project

Media Campaign:

(requires QuickTime)
Scrapbook Decadas (Decades) Cambios (Changes) Caras (Faces)
Pollie AwardScrapbook Decadas (Decades) Cambios (Changes) Caras (Faces)
Spanish | English Spanish | English Spanish | English Spanish | English

Promesas (Promises) Tren (Train) Dos Trabajos (Two Jobs)
Promesas (Promises) Tren (Train) Dos Trabajos (Two Jobs)
Spanish | English Spanish Spanish | English

Pollie Award Indicates a winner of a Pollie Award for excellence in political communications.

Memos and Strategy:

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Restoring America's Promise

Media Campaign:

(requires Windows Media Player)
Alaska Colorado Oklahoma
Alaska Colorado Oklahoma

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Strategic Memos to Democrats

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The Future of the Democratic Party

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New Media and New Marketing

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NDN PAC

Federal Endorsed Candidates

2004

Senate Races:
Erskine Bowles (NC); Betty Castor (FL); Brad Carson (OK); Tony Knowles (AK); Ken Salazar (CO); Senate Minority Leader Tom Daschle (SD); Senator Blanche Lincoln (AR)

House Races:
Don Barbieri (WA-05); Dan Boren (OK-02); Melissa Bean (IL-08); Nick Clooney (KY-04); Joe Driscoll (PA-15); Tom Gallagher (NV-03); Jon Jennings (IN-08); Richard Romero (NM-01); John Salazar (CO-03); Allyson Schwartz (PA-13); Rep. Ben Chandler (KY-06); Rep. Artur Davis (AL-07); Rep. Stephanie Herseth (SD-AL); Rep. Baron Hill (IN-09); Rep. Darlene Hooley (OR-05); Rep. Jim Matheson (UT-02); Rep. Dennis Moore (KS-03)

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© 1996 - 2006