This website contains the archive of the material of the New Democrat Network, a political action committee from 1996 - 2002 and a non federal political committee from 2003 - 2006. It also contains information from NDN PAC, which was a federal political action committee from 2003 - 2006. You can visit the New Democrat Network's successor organization, NDN at www.ndn.org, NDN's think tank for politics, New Politics Institute at www.newpolitics.net and NDN's Blog at www.ndnblog.org.

New Democrat Network

In 2003 and 2004, the New Democrat Network produced cutting edge media campaigns to rebuild and strengthen the Democratic brand in tough places across the country, including Alaska, Arizona, Colorado, Florida, Kentucky, Michigan, Nevada, New Mexico, Ohio, Oklahoma, Pennsylvania, and Wisconsin. These campaigns focused on how the Democratic agenda would Restore the Promise of America.

By setting up a compelling contrast to the reckless leadership of the Republicans in both English and Spanish, these TV, radio, and Internet ads generated concrete gains in support for the Democratic agenda. The National Journal's Hotline described the campaigns as "the first serious attempt we've seen any Dem group make in trying to revive the Dem 'brand' in non-Dem places," and in January 2005 the campaigns won four prestigious "Pollie" awards for excellence in political communications from the American Association of Political Consultants. Below are a sample of these ads.

Hispanic Project

Media Campaign:

(requires QuickTime)


Scrapbook	Decadas (Decades)	Cambios (Changes)	Caras (Faces)
Spanish \| English	Spanish \| English	Spanish \| English	Spanish \| English


Promesas (Promises)	Tren (Train)	Dos Trabajos (Two Jobs)
Spanish \| English	Spanish	Spanish \| English

Indicates a winner of a Pollie Award for excellence in political communications.

Memos and Strategy:

Learning from the 2004 Campaign in the Hispanic Community (pdf) (December 2004)

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Restoring America's Promise

Media Campaign:

(requires Windows Media Player)


Alaska	Colorado	Oklahoma

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Strategic Memos to Democrats

Democrats and National Security (January 2005)
Making the Democratic Case in the Home Stretch (pdf) (September 2004)
Democratic Message on Trade and the Global Economy (pdf) (June 2004)
Good News for Democrats (pdf) (June 2004)
Simon Rosenberg's Annual Meeting Speech (May 2004)
The Door is Open: Identifying Opportunities for Democrats (pdf) (August 2003)
Building a Better America, 2003 Annual Meeting Speech (June 2003)
Strategies for the Fall (June 2002)

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The Future of the Democratic Party

A Plan for a 21st Century Democratic Party (January 2005)
A Plan to Strengthen the Blogosphere (January 2005)
Where We Are: A Post Election Assessment of Challenges and Opportunities for Democrats (December 2004)
The Race for the DNC Chair: Understanding the Evolving Role of DNC Itself (December 2004)
Meeting the Challenges of the 21st Century - Simon Rosenberg's Speech to the ASDC (December 2004)

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New Media and New Marketing

Media Habits of Voters (pdf) (July 2004)
Thoughts on the Internet, Politics and Participation (December 2003)
The DNC and the $100 Revolution (February 2004)

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NDN PAC

Federal Endorsed Candidates

2004

Senate Races:
Erskine Bowles (NC); Betty Castor (FL); Brad Carson (OK); Tony Knowles (AK); Ken Salazar (CO); Senate Minority Leader Tom Daschle (SD); Senator Blanche Lincoln (AR)

House Races:
Don Barbieri (WA-05); Dan Boren (OK-02); Melissa Bean (IL-08); Nick Clooney (KY-04); Joe Driscoll (PA-15); Tom Gallagher (NV-03); Jon Jennings (IN-08); Richard Romero (NM-01); John Salazar (CO-03); Allyson Schwartz (PA-13); Rep. Ben Chandler (KY-06); Rep. Artur Davis (AL-07); Rep. Stephanie Herseth (SD-AL); Rep. Baron Hill (IN-09); Rep. Darlene Hooley (OR-05); Rep. Jim Matheson (UT-02); Rep. Dennis Moore (KS-03)